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Nominee because of our work with the Russian Market

It’s been a while since we expanded our agents network and our commercialization in the international market, addressing our efforts to the Russian Market because there are many citizens of this country who decide to come to our shores to purchase their holiday houses or even to find their new home in a warmer weather to enjoy the beach.

As a result of this effort, last Friday we attended to the first awards organised by the magazine Tot en Rus as one of the nominee companies in the category of better Spanish company that Works with the Russian Market.

“It is a deserved nomination, because it is the result of an important investment that we are doing since a long time in Urbincasa to make known our splendid coast to the Russian citizens. Thanks to this we were able of attract to Spain the flow of tourist and investors that until now were going to other destinations as Croatia, Egypt, Bulgaria or Turkey”.Francisco Cervantes, General Manager of Urbincasa.

In our more than 45 years History we characterized by the careful selection of locations and the quality, this nada possible that the Russian Citizens who decided to come to our country go for some of our residentials.

The proof of this trust increase and of our international work is that in barely two years our Russian buyers have increased a 25%.

Time capsule apartments in Cartagena

Hello again, we keep going describing our day by day, “de tú a tú”.The truth is that we must sorry to our clients, we took long time to issue this post, but the thing is that we were quite busy and involved in other issues like the stress map and Entrelares magazine. We

don’t complain, we love what we do. Today we will tell you how was the event we had few days ago at the most well known apartments in Cartagena, we mean well known because of the big medal we got in “Residencial Zarzuela”

It’s a tradition that we invite our clients to meet each other in the emotional act of burying a capsule of time in the plot where the building will take place. We did the same emotional act with success few times and we felt the need to repeat it. It’s simple and emotional, each client receive a kit with a little brick, a little capsule, and some blank pieces of paper to fill. They introduce in the little capsule whatever they want…pictures, some text with wishes…and later we bury these capsules in the plot where their homes will be built. It’s a good way to leave all their desires and hopes for their future home. It’s very emotional and we have to thank to all those who participated and were willing to collaborate with us. Soon all of them will get the key of their home in Cartagena.

After burying the capsule of the time, we celebrate a friendly party in one of our penthouses to finish the celebration with laughs and cosy chats.

ENTRELARES, the magazine made by Urbincasa’s staff

We are proud! The truth is that when brain storming is realised by Urbincasa’s staff, these ideas become in new challenges, especially when all our staff is deeply involved, and then this challenge become even more exciting in all the creation process.

We have a new magazine running in the streets “Entrelares”. As per R.A.E., “lar” means our own home, and we make truth homes where living comfortable.

The magazine is now in paper format, nonetheless digital format will be a reality sooner, our “urbinteam” has turned into a journal room for a while, however we have received the great and essential help of a group of amazing witty people who work for an advertisement agency, and they have shown us the way to release a “cool” magazine.

In front page, we can see our colleagues Javi, Dani, Raúl, and Choni “building” the beginning of our magazine, as well as the content of the magazine.

Pablo describes the stunning routes by bike among Playa de San Juan, José describes how his son shown the sport values applied to the enterprise’s world, summing up we talk about what we like.

We interviewed to “Urbinpeople”, friends who are clients or not, with lot of ideas to contribute for our knowledge.

We describe in our magazine our day by day and how we enjoy expanding our staff with new positions in Urbincasa, we talk about our satisfaction to release a new project of apartments and townhouses in Cabo de Palos, or how we celebrate the reward as “The Best Residential in Murcia Region”…even we held a big medal on the building with amazing size.

And why? Because if not we would not be Urbincasa. We like what we do because we do it all with you.

Proud of you and our team. Thank you

Apartments in Cartagena that remove stress. A prize for all

How often and how many times in totally different situations, when we are interested in this or that product, does the salesman ask our data with his / her best smile? “Your name please? .. And our phone number?” And, tired of receiving adverts we ask ourselves: “Again?” and we think, “I refuse to be invaded and bombarded with offers and bargains.”

Finally, a new law has been implemented in a serious attempt to protect us. In this way, our data will no be used without our consent. Sometimes a doubt arises when we are asked questions like: Can I ask your proffesion? Have you ever gone through Ikea box line and been asked about your zip code?

Did the girl want to know where I do live?. No, not exactly the girl, but these data are collected by the marketing departments, these departments are responsible to make their product be well known, and these data direct them to know more accurately where and whom to aim their advertising.

So … why all these ? Urbincasa has been 45 years building homes. Our customer is of paramount importance for us, and our homes are the result of all their needs. In this way we carefully study the location of the developments in Cartagena and Alicante, their orientation, number of bedrooms, distribution, colours, materials … our developments are the result of being in constant contact with you, our customers, you are the most of our success and the reason why we stay in a leading position in our industry. One of the consequences of all this is that we have been awarded with the “Best Residential Building 2012”: Zarzuela Residential. We are proud about this and we think it is time now to thank you all…

... And … how?, Then set our marketing department to work to and so, they analyzed and studied all the data of Zarzuela Residencial , through your answers, do you remember, those who they kindly ask us that I mentioned at the beginning? The data show that Zarzuela Residential is one of the best known and recognized promotions by the citizens of Cartagena,

The profile of the applicant and buyer of this promotion are: young people, people looking for the welfare of his family, health professionals, teachers , or policemen…

What makes these professionals to be interested in our Residential Zarzuela? Then we understood that our Residential offers comfort, peace of mind and serenity, a precious commodity and this is the prize offered to Cartagena, a project that will analyze the welfare state of Cartagena: www.mapadelestres.com and some free workshops on stress management. In the end, we will be able to benefit from these uncomfortable questions. Their results show a benefit for all of us. Perhaps, today we have learned something…. and we will answer these questions referred above with the same kindness they ask us ……., well we never know….

Stress Map project in Cartagena

We have had this idea in mind for a long time, throughout our existence, we always have wished to return to society and you all that you have given us.

Without all of you Urbincasa would not be what it is today. And so, we’re always thinking about how to contribute to our city: Sponsorships, grants, projects ..
In this case we wanted to launch a very special project: “We would like to know how stressed are you and also how we can help you”

The reason for this is simple. One of our premises is always creating homes in places where you feel comfortable as a resident with your home, with the environment. Summing up “Wellness” in broad sense of the term.
So we are enthusiastic and we’ve set up the “Stress Map Project in Cartagena.”

An interactive map where you can measure your stress at work and the stress in the area where you live . And of course, share it with other family members.
But we have taken a step further and we have decided take away that anxiety as far as possible. So we’ve organized a series of free seminars where you can relax, control you and forget your troubles for a while.

In an environment like “El Batel” Auditorium , we will find an “Exhibition about Cartagena and its Stress”. Surrounded by a natural garden and during the 24 to 27 May 2012, Come and join us!

SCHEDULE OF WORKSHOPS

Breathing Techniques Workshop
Friday 25 at 17:30

Garden Design Workshop
Friday 25 at 19.00
Stress Management in Workplace, talk.
Saturday 26 at 12.00
Introduction to Bioenergetics.
Saturday 26 at 18.00 h.
Introduction to Tai Chi
Sunday 27 at 12.00
Tea tasting and chat.
Sunday 27 at 17.00
Meditation Workshop
Sunday 27 at 18.00 h

Call us at 968,510,380.

We are looking forward to relaxing together!

Socialmorphosis. If we are happy, you too

The other day our friend Raul , had the opportunity to talk about the our experience within the framework of the event Social Media Addicts Murcia.

An incredible opportunity to explain the changes that we are implementing in the company with the main idea of improving the work environment through training, transparency, and collaboration between all of us Urbincasa, the #UrbinEquipo.

We changed the topic of “People are the greatest asset of a company” to “The company is you.”

We have to make use the technological tools available nowadays and internalize the core values of Social Media:

Listen to your partner, surely has something interesting to bring you. We do not know everything.
Share, asking nothing in return, knowledge, ideas, share also your lunch sandwich !
Talk in both directions, supplement, discuss, question us, we are not perfect!
Co-create, is very easy to obtain something from the 3 tips above: a project, an idea to develop, and all this make people feel fulfilled.
Empathy, the most important, putting yourself in someone else’s shoes .We spend many hours together. We are a family and as such, we have our ups and downs, but that is life.

And if we are happy inside, we transmit happiness outside…. to you, to our customers, our suppliers ..neighbours, friends.

It’s nothing new, Social CRM, Marketing 3.0 has many names … …

Raul called it “SocialMorphosis”, and he love it. Can you help us to SocialMorpholise?

See you soon!

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